Following the success of the 2023 installation of a padel court in The Crescent, EC3, brought to you by Central London Alliance, Aldgate Connect BID and EC BID, organisations came together to expand the offering.
Sports Fest 2024, brought to you by Aldgate Connect BID, Cheapside BID, Central London Alliance, together with Blue Orchid Hospitality is a unique festival of sporting installations and activations for workers, residents and visitors to enjoy, running from July to September.
This year’s festival included a beach volleyball court, pickleball court, crazy golf and mini games, in some of London’s most iconic locations, and offered free family fun sessions and corporate challenges for families and businesses to enjoy.
Sports Fest is an exciting new festival and aims to encourage more visitors from London, the UK and further afield to visit the Square Mile for leisure, all whilst providing an enhanced offering for local residents and businesses and creating a vibrant destination for all.
Brought to you by:
The Central London Alliance, a Community Interest Company, was formed to support a sustainable, economic recovery of London’s business, hospitality, cultural, tourism, and retail sectors and to help both employers and workers to survive through coronavirus and beyond. Politically agnostic and supported by organisations of varying sizes and sectors, the Central London Alliance works towards a strong economic recovery of central London, ensuring its continued viability as a leading global city.
For more information, please visit www.centrallondonalliance.com
Aldgate Connect is a Business Improvement District set up in April 2020 raising £3.9 million over 5 years. With a vast array of cultures, businesses and places to enjoy, it makes this area one of the most diverse and exciting places to be, work, visit and live. Together with the local authority partners, (City of London and London Borough of Tower Hamlets) and other key stakeholders, the BID works with the businesses and community to enhance it as a destination for all. Inspiration and inclusivity is at the heart of the BID’s ambitions - working on programmes and projects that make it a more appealing, welcoming, stronger and safer area.
For more information, please visit www.aldgateconnect.london
The first Business Improvement District (BID) in London’s Square Mile, we have almost a decade of delivery under our belt, proudly promoting the wonderful Cheapside area and its business community. Funded by the local business community, CBA works to promote the local area and drive positive transformation through events, activities, business training, public realm enhancements, and much more.
For more information, please visit www.incheapside.com
Festival Partners
Contributors
